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John Wensveen contributes Op-Ed on Long-haul real estate

Posted by on March 18th, 2014

Long-haul real estate – who will get it right?

Success in the airline industry can be measured by one’s ability to show up at the office and turn the lights on. Why? Traditionally, airlines are short-term thinkers and have been forced to make decisions impacting “today” with little regard for “tomorrow”. However, things are beginning to change as airlines, particularly new start-ups with no “excess baggage”, are run as real businesses rather than as “airlines”.

Predicting the future of how long-haul air carriers will differentiate themselves is a difficult undertaking due to the continuously challenging and evolving nature of the airline industry. The internal makings of an airline are challenging enough without even thinking about the vast external challenges airlines are plagued with.

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